Frontier Utilities

Rebrand Campaign

Frontier Utilities is a Texas owned and operated electricity provider. Cake supported Frontier in developing collateral for door-to-door sales, including hang tags and brochures. The objective was to develop materials that supported Frontier’s position as a trusted, approachable company that promised competitive rates and dependable service. Cake developed the “Please Do Disturb” hang tag as a modified concept

based on hotel room “Do Not Disturb” door hangars, hoping to catch homeowners’ attention and generate improved return call rates. The brochure was intended as a supplemental piece to educate homeowners on the company, and communicate the brand promise.