Emerge 2012 Conference

Print is Alive

When Consolidated Graphics hosted its third annual emerge conference, they wanted to showcase the power of print to leading customers, industry experts and suppliers. Cake was asked to storyboard a video concept that would engage the audience and emphasize the importance of the industry. The “Print is Alive” concept

identified the many ways in which print is integrated into our everyday lives, from reading stories to young children to perusing a menu at a restaurant. The result was an emotionally charged video that captivated the audience and illustrated why print matters.