The Strategic CFO
The Strategic CFO approached Cake to bring together its three unique service offerings under a single visual identity. Cake utilized the company’s “The Art of the CFO” tagline to develop an updated marketing brochure, pocket folder, and stationery that was both relevant to its audience, but differentiated the company as a leader in the industry. The new collateral incorporated elements from the U.S. one hundred dollar bill as a reference to the company’s commitment to supporting mid-cap clients’ financial growth, and visually communicated the benefits of The Strategic CFO through a series of diagrams and streamlined content. This branding was later translated to develop elements for event marketing, online collateral, and more.