Mount Vernon Printing Company
Political Printing Ad Campaign
Mount Vernon Printing, a leading printer for political campaign materials, engaged Cake to develop a series of advertisements positioning the printer as an expert in this area. Cake developed the idea of a consistent “seal of service” that referenced both Mount Vernon’s superior level of customer service to its clients, as well as the politicians’ commitment to national service. Utilizing emotional and patriotic imagery, the ad series captivated readers’ attention while highlighting the various service offerings of Mount Vernon Printing.