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Cannings Architechnology


Branding Campaign

From name development to marketing strategy, Cake worked with Cannings Architechnology to create a brand that accurately reflected the firm’s commitment to unbiased, industry-leading technology integration into large-scale architectural projects. Cake developed a series of visual elements and key messaging that streamlined the firm’s core competencies and service niche, communicating them in a way that was clear, concise, and easily understood by those who may be unfamiliar with their service offering. Once the initial brand was illustrated through print and online collateral, Cake continued to work with Cannings to create a long-term strategy that would improve customer and prospect engagement, while building overall brand awareness.