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	<title>Cake Communications &#187; company news</title>
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	<link>http://www.talkiscake.com</link>
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		<title>20 Ways to Engage Facebook Fans</title>
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		<pubDate>Fri, 03 Sep 2010 14:49:31 +0000</pubDate>
		<dc:creator>Carolyn Goodwin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[I&#8217;m responsible for handling a lot of my client&#8217;s Facebook pages, and have tested out just about every methodology out there at one point or another. To spare you some time and effort, I&#8217;ve compiled a list of 20 easy-to-execute ways to engage your fans. 1. Offer some incentive. Everybody like something free, and it [...]]]></description>
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		<title>Lessons Learned Over a Fireside Chat</title>
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		<pubDate>Thu, 26 Aug 2010 18:31:32 +0000</pubDate>
		<dc:creator>Carolyn Goodwin</dc:creator>
				<category><![CDATA[Lessons Learned]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Texas A&M]]></category>

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		<description><![CDATA[Last night, I was asked to speak at the Texas A&#38;M Fall Leadership Conference, a gathering of over one hundred student leaders from around Texas A&#38;M&#8217;s campus. This esteemed group included the student body president, the editor of the school newspaper, and a host of diverse student leaders involved in everything from Engineers Without Borders [...]]]></description>
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		<title>Internet Killed the Video Star</title>
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		<pubDate>Wed, 28 Jul 2010 21:27:04 +0000</pubDate>
		<dc:creator>Carolyn Goodwin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Oh how I love my little Flip camera. I spent this afternoon with a client touring their facility and just getting to know their employees, assembling footage for a three to five minute video clip. This same client has spent tens of thousands of dollars trying to get fancy footage to support their marketing messages, [...]]]></description>
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		<title>The Core of Your Business</title>
		<link>http://www.talkiscake.com/marketing-tool-box/the-core-of-your-business</link>
		<comments>http://www.talkiscake.com/marketing-tool-box/the-core-of-your-business#comments</comments>
		<pubDate>Thu, 15 Jul 2010 19:22:21 +0000</pubDate>
		<dc:creator>Carolyn Goodwin</dc:creator>
				<category><![CDATA[Marketing Tool Box]]></category>

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		<description><![CDATA[At the core of your business lies a simple truth. This is what keeps your business moving day-to-day, but also what drives your long-term vision. At Cake, our mantra is: Modern marketing, simplified. We live, breathe and dream these words, which are boldly posted in our office. We&#8217;ve devised five simple steps to defining the [...]]]></description>
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		<title>Cake has a new website!</title>
		<link>http://www.talkiscake.com/company-news/cake-has-a-new-website</link>
		<comments>http://www.talkiscake.com/company-news/cake-has-a-new-website#comments</comments>
		<pubDate>Sun, 11 Jul 2010 21:58:22 +0000</pubDate>
		<dc:creator>Carolyn Goodwin</dc:creator>
				<category><![CDATA[company news]]></category>

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		<description><![CDATA[At long last, our website redesign is up and functional. Our goal is to provide a cleaner, simpler source of information that helps share what we&#8217;re all about. Which brings us to an important point: what is Cake all about? The answer is simple. We have three core beliefs that we focus on throughout all [...]]]></description>
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