Are your emails being ignored?
Email is a huge part of communication. Let’s face it, our attention spans are short and the list of emails in our Inbox is growing longer. We need to be crafty but clear. A simple subject line can make all the difference.
The typical corporate email user sends and receives about 105 emails per day, according to a 2011 study by California-based researchers at The Radicati Group, a number that is growing by double-digit percentages each year.
Mailchimp, the maker of the well-known online newsletter tool, reports research culled from 200 million emails with open rates ranging from 93% to .5%, the company recommends subjects lines that are “pretty straightforward…Heck, some people might even say they’re boring.”
Top 5 things to remember when writing an email subject line:
1 For you. People are fascinted with themsleves, so how does this email pertain to them?
2 Be clear. Keep it straightforward, cut to the chase. Avoid salesy speak. That said, be creative.
3 Size matters. Make your subject line less than 50 characters. Avoid hints of spam at all costs.
4 Target, personalize. Consider the source, will they understand the references? Make sure the content is relevant.
5 It’s not just the subject line. Consider the “From Field”, “Actual Subject Line” and “Short Preview.” See ref below:
So what’s the magic formula? “This is going to sound ‘stupid simple’ to a lot of people, but here goes: Your subject line should (drum roll please): Describe the subject of your email. Yep, that’s it…” says Mailchimp. Test your subject line, here’s a tool from Mailchimp: http://kb.mailchimp.com/article/how-do-i-know-if-im-writing-a-good-subject-line
Sources: Wall Street Journal 2014, MailChimp.com and MarketingSherpa.com